Mar 12
13
If there’s one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye. Given what I just explained, it pains me to see companies spend Follow SEJ on Twitter @sejournal
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SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns